Dynamic pricing (DP) alters product prices at the ideal moment and under the ideal
conditions to boost a company's profit. Numerous third-party DP solutions are currently …

In recent years, advanced threat and zero day attacks are increasing significantly, but the
traditional network intrusion detection system based on feature filtering or based on a well …

Electronic commerce has brought about a fundamental change in marketing atmosphere.
Marketers strive to gain a competitive advantage by providing exciting electronic platforms to …

This study explores the integration of data mining, customer relationship management
(CRM), and strategic management to enhance the understanding of customer behavior and …

Nowadays, online shop** plays a vital role in providing services and delivering goods to
customers in the context of business intelligence and e-commerce. This research analyzes …

Social media platforms are now a very powerful tool for digital marketing strategy because it
helps companies to be in direct contact with their customers. A communication problem in …

This study focuses on predictive analysis in the context of the Shopee market, aiming to
optimize product demand forecasting through the combination of K-Means clustering and …

The sales trends and the visitors' purchase intention of e-commerce are crucial issues for
companies. Therefore, companies want to know whether products are purchased based on …

Data Analytics Tool (DAT) is an application that collects and analyzes data in order to
improve business processes and aid in discovering hidden trends and patterns thereby …

Every company involved in the education business has sales data. One thing that really
needs to be considered is the process of providing the best recommendations to customers …