Every aspect of human activities has been influenced by social media, but how this influence
is affecting individual decision making in different context had not been studied yet. This …

Social media has been around for 20 years and has profoundly affected the dynamics of
interactions between companies and customers. Studies have increasingly focused on how …

The COVID-19 pandemic has disrupted the customers habits of purchasing as well as
shop** behaviours. This study seeks to develop an integrated model of the critical role of …

This study explores the dynamics of influencer marketing in the B2B sector by drawing on
employee advocacy, customer reference marketing and organisational endorsement …

Using the SOR model, we investigate the impact of situational factors (interpersonal
influence, visual appeal, and portability) on hedonic and utilitarian web browsing and …

In recent years, emerging retail markets in cosmetics have transformed into green markets,
as consumers demand more eco-friendly products. However, in scholarly literature, limited …

Purpose Drawing upon the social network theory (SNT), the aim of this study is to examine
the impact of value co-creation (VCC) on retailer loyalty (RL) and omni-channel shop** …

Introduction. Social media is a network that allows information to be shared globally with
millions of users. It is a platform that is primarily used for entertainment but lately, the trend …

In this paper, the quasi-synchronization problem of uncertain complex dynamical networks
(CDNs) based on event-triggered communication strategy under time-varying topology is …

Green building, a significant sustainable practice to enhance the relationship between
buildings and the environment, has received much attention worldwide. Although green …