Social media influencers (SMIs) have become a primary stakeholder group for
communication professionals. However, this phenomenon still lacks a coherent body of …

As the Millennial generation becomes the largest generation of the global workforce, it is
vital that organizations understand Millennials' work values, motivational factors, and …

One of the biggest challenges facing communication practitioners today is using
measurement and evaluation (M&E) to provide sound evidence that their activities are …

Purpose The purpose of this paper is to address an important but seldom explored field of
study: the communication of corporate strategies to external and internal stakeholders. The …

Although Latin America has a long history of well-established academic development and
public relations professionals, multiple North American and European conceptualizations …

Kommunikationsabteilungen und Kommunikationsverantwortliche stehen im internen
Wettbewerb um Ressourcen und Einfluss im Unternehmen. Um sich gegenüber der …

Social networking sites offer an important means for increasing the accessibility and
enabling new forms of health communication between the public and medical social …

Please contact the North American Communication Monitor research team listed on page
133. Contact Dr. Juan Meng at jmeng@ uga. edu or Dr. Bryan H. Reber at reber@ uga. edu …

Zusammenfassung In Theorie und Praxis des Kommunikationsmanagements werden
„Evaluation “und „Controlling “seit geraumer Zeit als Schlüsselbegriffe diskutiert. Dahinter …

Objetivo: El objetivo de la presente investigación es conocer cuál es la situación de partida
de las empresas españolas desde una perspectiva comunicacional partiendo de la premisa …