Meat eaters encounter a conflict between their eating behavior and their affections toward
animals. Because this “meat paradox” highlights discrepancies between behavior and …

The discussion about the development and consumption of plant-based meat alternatives
has been raised since numerous decades and has become the topic of prime concern these …

Consumers have started to become aware of the negative aspects of conventional meat,
including concerns about environmental issues, animal welfare, and consumer health …

As the practice of eating animals as meat faces increased scrutiny for its ethical, health, and
environmental implications, a subfield devoted to its psychology has begun to flourish …

Over the last decade, vegan advocates have become a growing minority. By arguing against
animal-product consumption and imposing the virtue-loaded call to “go vegan,” advocates …

Objectives: Global environmental challenges demand sustainable behaviours and policies
to protect human and planetary health. We aimed to summarize the evidence about the …

Supporting sustainable consumer choices is critical as consumers show inconsistencies in
their sustainable behaviour. Consumers indicate to value the environment but do not …

The reliance on animal husbandry for protein has caused environmental, social and ethical
challenges worldwide, yet the demand for animal‐based food continues to rise. Despite the …

While the recent surge of meat-like items on restaurant menus has received considerable
attention, little is known how to encourage consumers to choose such novel dishes. To …

The 'meat paradox'is the psychological conflict between people's enjoyment of meat and
their moral discomfort in relation to animal suffering. To date, most studies on the meat …