Perceived quality is one of the most critical aspects of product development that defines the
successful design. This paper presents a new approach to perceived quality assessment by …

This study proposes a new model derived from Behavioral Reasoning Theory (BRT) to
examine the purchasing behavior of masstige jewelry consumers. The suggested model …

There is increasing interest in incorporating game design elements in workplace learning,
known as instructional gamification. Despite initial positive indications, there is still a need …

Choice modeling is important in transportation planning, marketing and engineering design,
as it can quantify the influence of product attributes and customer demographics on …

There is a constant discussion in the modern society regarding innovation. Everybody talks
about the word, the concept, and the strategy behind it. Nonetheless, not too many …

The development of competitive products is not a question of unique and expensive features
but of best quality for money. Yet, defining quality from a customer's perspective and …

This research aims to analyze the model of increasing sales volume through product quality,
service quality and loyalty of golda coffee at PT Bekasi Distributionndo Raya. The research …

With the highly competitive market environment, organizations which want to promote
innovation are imposed to create strategic alliances. In this situation involved parties have to …

Today, most of the so-called luxury streets are covered with advertisements and stores of the
mass fashion brands. On Champs Elysées, next to Louis Vuitton and Cartier are brands like …

Increasing customer expectations towards high product quality and shorter product
development cycles require new and standardized methods to asses a product's quality on …