According to early theories, implicit (automatic) social attitudes are difficult if not impossible
to change. Although this view has recently been challenged by research relying on …

Although the influence of identity on consumer behavior has been documented in many
streams of literature, the absence of a consistent definition of identity and of generally …

In the ever-increasing globalization of the world, there has been a parallel increase in the
amount of contact between members of different social groups, and thus, more opportunities …

Women are underrepresented in careers where success is perceived to depend on high
levels of intellectual ability (eg, brilliance, genius), including those in science and …

Lynne Rudder Baker University of Massachusetts Amherst he first-person perspective is a
challenge to naturalism. Naturalistic theories are relentlessly third-personal. The first-person …

Purpose This paper examines in detail how the use of storytelling with parallax technology
can influence the user experience (UX) in online shops as well as brand-and behavior …

People make sense of objects and events around them by classifying them into identifiable
categories. The extent to which language affects this process has been the focus of a long …

The purpose of this article is to understand how media frames affect consumer judgments of
legitimacy. Because frames exist on the sociocultural and individual level, our research …

It is typically assumed that being hard-working or clever is a trait of the person, in the sense
that it is always there, in a fixed manner. However, in an experiment with 288 high-caste and …

For decades, researchers across the social sciences have sought to document and explain
the worldwide variation in social group attitudes (evaluative representations, eg, young …