Purpose The purpose of this work is to survey the body of research revolving around big
data (BD) and analytics in hospitality and tourism, by detecting macro topical areas …

Social Media (SM) are the most widespread and rapid data generation applications on the
Internet increase the study of these data. However, the efficient processing of such massive …

Environmental and social challenges are intensifying globally. Then along comes more
demands to deliver successful environmental, social, and governance (ESG) outcomes …

Clinical trials are time consuming, expensive, and often burdensome on patients. Clinical
trials can fail for many reasons. This survey reviews many of these reasons and offers …

The spread and use of social networks provide a rich data source that can be used to
answer a wide range of research questions from various disciplines. However, the nature of …

Successful marketing and promotion strategies achieve customer development, profitability,
and long-term company success. Present markets become more competitive through …

Since an ever-increasing part of the population makes use of social media in their day-to-
day lives, social media data is being analysed in many different disciplines. The social …

Online consumer reviews have been studied for various research problems in hospitality
and tourism. However, existing studies using review data tend to rely on a single data …

Big data represents a new technology paradigm for data that are generated at high velocity
and high volume, and with high variety. Big data is envisioned as a game changer capable …

Organizations continue to make investments in social media with the hope that it will help
their sales force in improving engagement with customers. The academic literature on social …