Despite the demonstrated importance of customer sentiment in social media for outcomes
such as purchase behavior and of firms' increasing use of customer engagement initiatives …

Professional sports constitute an important part of people's modern life. People spend
substantial amounts of time and money supporting their favorite players and teams, and …

Using micro-data on six surveys–the Gallup World Poll 2005–2023, the US Behavioral Risk
Factor Surveillance System, 1993–2022, Eurobarometer 1991–2022, the UK Covid Social …

We examine the effects of the 2016 and 2012 US presidential election outcomes on
subjective wellbeing across party identification. We use Gallup data and a regression …

To examine the relationship among identification, fan expectations, and sponsorship
outcomes, this study examined Alabama and Clemson fan expectations and responses to …

Sponsorship and football have had a lucrative love affair since the mid-late 1970's that has
witnessed unparalleled growth in investment over the past five decades. Yet outside of the …

Kırsal alanda ve kentte yaşayan yaşlıların farklılaşan ve benzerlik gösteren boş zaman
değerlendirme algı ve davranışlarına odaklanan bu çalışma nitel olarak tasarlanmış …

Online communities generate marketing value for both firms and consumers, and their
sustainability relies on continuous user engagement. In an environment in which …

This thesis considers the role of sports fandom in the lives of older adults who have left full-
time employment. It looks at the centrality of the fan object in the (semi-) retired person's life …

Fotball er den største idretten i verden og engasjerer mennesker i alle land. Fotballens
utvikling har ført til at det knytter mennesker gjennom relasjoner og felles lidenskap …