While social exclusion in the consumption context has gained significant interest recently, its
literature remains fragmented and underexplored due to restricted categorization and limited …

This systematic literature review examines research on adaptive apparel for people with
disabilities (PWDs), an underrepresented consumer group. Using the scientific procedures …

Consumer vulnerability (CV) has evolved into an important management research field over
the past two decades. The CV field (hereafter, the field) merits evaluation of its present state …

Should advertisers continue to promote their brands through brand endorsers without
considering their diverse characteristics, or should they embrace diversity in advertising …

Disability is a basic human condition that affects a significant proportion of the world's
population, yet many disability-and accessibility-relevant issues remain pressing and …

Building on the theories of ableism, social practice and self-determination, this article
proposes a framework to aid explaining why disabled people (DP) are less likely to access …

Mega-events attract ever larger media audiences, and the 2016 Rio Paralympics were no
exception. As audiences grow, media coverage extends to ever more varied domains, which …

The 50th anniversary of the Journal of Advertising launch is an opportune moment to
dialogue among the past, present, and future and offer a fruitful vision for the possibilities of …

Disability is one of the largest minority groups, with a spending power of approximately£
273bn every year. Consequently, many advertisers are now weaving people with disabilities …

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been
revised and updated to reflect the fast-changing world we live in. The new state of the art …