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Marketing agility: The concept, antecedents, and a research agenda
Changes in the way customers shop, accompanied by an explosion of customer touchpoints
and fast-changing competitive and technological dynamics, have led to an increased …
and fast-changing competitive and technological dynamics, have led to an increased …
How CEO/CMO characteristics affect innovation and stock returns: findings and future directions
Investor stock market response has received a great deal of attention in the marketing
literature. However, firms are not faceless corporations; individuals such as CEOs set their …
literature. However, firms are not faceless corporations; individuals such as CEOs set their …
The value relevance of digital marketing capabilities to firm performance
Digital transformation of the marketing organization forces firms to develop new digital
marketing capabilities (DMCs) to remain competitive. However, despite considerable …
marketing capabilities (DMCs) to remain competitive. However, despite considerable …
Artificial intelligence focus and firm performance
Artificial Intelligence is poised to transform all facets of marketing. In this study, we examine
the link between firms' focus on AI in their 10-K reports and their gross and net operating …
the link between firms' focus on AI in their 10-K reports and their gross and net operating …
[کتاب][B] Ebook: Foundations of marketing, 6e
J Fahy, D Jobber - 2019 - books.google.com
Valued by instructors and students alike, Foundations of Marketing presents an accessible
introduction to Marketing. Packed with examples and end of chapter case studies …
introduction to Marketing. Packed with examples and end of chapter case studies …
Organizing for marketing excellence
Marketing organization is the interface of the firm with its markets and where the work of
marketing gets done. This review of the past 25 years of scholarship on marketing …
marketing gets done. This review of the past 25 years of scholarship on marketing …
Marketing capabilities in international marketing
There has been a significant increase in scholarly research focusing on marketing
capabilities as an important aspect of marketing theory–based explanations of firm …
capabilities as an important aspect of marketing theory–based explanations of firm …
Do political ties facilitate operational efficiency? A contingent political embeddedness perspective
Although the significance of relational ties with supply chain partners to firms' operations
management has been frequently studied, it is unclear how political ties, which represent …
management has been frequently studied, it is unclear how political ties, which represent …
Stock returns on customer satisfaction do beat the market: Gauging the effect of a marketing intangible
A debate about whether firms with superior customer satisfaction earn superior stock returns
has been persistent in the literature. Using 15 years of audited returns, the authors find …
has been persistent in the literature. Using 15 years of audited returns, the authors find …
Me, myself, and I: influence of CEO narcissism on firms' innovation strategy and the likelihood of product-harm crises
This research examines the relationship between narcissistic personality characteristics in
Chief Executive Officers (CEOs) and firms' innovation outcomes. The authors argue that …
Chief Executive Officers (CEOs) and firms' innovation outcomes. The authors argue that …