Purpose–The purpose of this paper is to review the academic literature on relationship
marketing (RM), conduct a content analysis of the same for the purpose of classification and …

This paper presents a literature review of, and classification scheme for, Internet marketing
(IM) research. The review covers 270 journal articles published between 1987 and 2000 in …

Abstract Live Streaming Commerce (LSC) is proliferating in China and gaining traction
worldwide. LSC is an e-commerce service where sellers communicate with consumers …

With the advent of web 2.0 websites, the impact of customers on each other's purchasing
decisions has increased, and this has changed the decision-making procedure, attitude, and …

Electronic commerce (EC) is possibly the most promising application of information
technology witnessed in recent years. It is revolutionizing supply-chain management and …

Multimodal sentiment analysis is drawing an increasing amount of attention these days. It
enables mining of opinions in video reviews which are now available aplenty on online …

The advent of the Internet as a business systems platform has been a catalyst for major
changes in the operation and status of organizational procurement. Early e-procurement …

This research used the somewhat new methodology of convergent interviews to develop a
conceptual framework about relationship constructs in an Internet environment. More …

Collaboration is a recent trend in supply chain management (SCM) that focuses on joint
planning, coordination, and process integration between suppliers, customers, and other …

Since the 1990s, government at all levels is under increasing pressure to do more with less.
However, despite the US government spending about 15 to 20 percent of its GDP on …