This research intends to evaluate the effect on the performance of small and medium
enterprises (SMEs) of technological developments, including digital marketing, and to …

Currently, social media has become deeply ingrained in our society, enabling and
facilitating electronic commerce. Recent data reveals that a significant majority of …

Penelitian ini bertujuan untuk menganalisis pengaruh influencer marketing terhadap minat
beli produk kecantikan Azarine di kalangan Generasi Z di Badung. Influencer marketing …

Penelitian ini menyelidiki dampak penggunaan media sosial pada remaja di Jakarta,
dengan fokus pada interaksi online, pengaruh dukungan, dampak psikologis, perilaku …

In this study, we explore the impact of live video marketing on consumer behavior. Using
short live videos, webcast marketing aims to establish direct connections with consumers …

This study investigates the impact of parasocial relationships and self-disclosure by social
media influencers on brand image in the premium cosmetics market, with brand attitude as a …

Purpose: This research article investigates how the credibility of the influencer affects the
image of premium cosmetics brands, and it explores how brand attitude plays a role in this …

In the current era, many skincare products have emerged. One of the skincare products that
is popular and in great demand is Skintific. The large number of skincare products …

Communication mediated by social media presents content creators who have many
followers who are then often called influencers. This study seeks to analyze the contributions …

The study explored the impact of beauty influencer credibility on purchase intention,
focusing on how influencer effectiveness mediated this relationship. With the rise of social …