Interest-disclosing mechanisms for advertising are privacy-exposing (not preserving)

Y Beugin, P McDaniel - arxiv preprint arxiv:2306.03825, 2023 - arxiv.org
Today, targeted online advertising relies on unique identifiers assigned to users through
third-party cookies--a practice at odds with user privacy. While the web and advertising …

A Public and Reproducible Assessment of the Topics API on Real Data

Y Beugin, P McDaniel - arxiv preprint arxiv:2403.19577, 2024 - arxiv.org
The Topics API for the web is Google's privacy-enhancing alternative to replace third-party
cookies. Results of prior work have led to an ongoing discussion between Google and …