Internet access has changed media communication forever and reshaped the business
models of mobile carriers and Pay-TV companies alike. A growing number of studies have …

Purpose In this era of technological advancement, the capabilities of devices and
telecommunications have changed the pattern of media consumption among consumers …

Over-the-top video streaming (OTT) platforms, by their consummate artistry, are changing
how people watch television. No past research has investigated the relationship between …

As various types of robots increasingly influence consumers' service experiences,
companies need to consider how to be competitive in this new artificial intelligence and …

This study attempts to understand the factors affecting usage intention, actual use,
satisfaction, perceived trust, and commitment to over-the-top (OTT) platforms. A research …

Purpose This research identifies the critical factors of online service delivery of electronic
commerce (e-commerce) websites, including website attractiveness, website functionality …

This research investigates perceptions about online content attractiveness, interactive
engagement and real time conversation capabilities through travel and tourism social media …

Over the last five years, live-streaming platforms, such as Twitch and YouTube, have been
dramatically developed and used for individuals' broadcast of digital content, including …

Few studies have explored the use of artificial intelligence-enabled (AI-enabled) large
language models (LLMs). This research addresses this knowledge gap. It investigates …

Digitalization has advanced to become an opportunity to spectate sports during the
pandemic and its restrictions for traveling to competitions. The purpose of this study is to …