Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias
Consumers' willingness to pay (WTP) is highly relevant to managers and academics, and
the various direct and indirect methods used to measure it vary in their accuracy, defined as …
the various direct and indirect methods used to measure it vary in their accuracy, defined as …
Sensory analysis and consumer preference: best practices
Sensory science is a multidisciplinary field that encompasses a wide variety of established
and newly developed tests to document human responses to stimuli. Sensory tests are not …
and newly developed tests to document human responses to stimuli. Sensory tests are not …
Choice-based conjoint analysis
Conjoint analysis is one of the most popular methods to measure preferences of individuals
or groups. It determines, for instance, the degree how much consumers like or value specific …
or groups. It determines, for instance, the degree how much consumers like or value specific …
A consumer perspective on Corporate Digital Responsibility: an empirical evaluation of consumer preferences
While digitalization offers numerous new possibilities for value creation, managers have to
overcome a number of threats and obstacles that it harbors. In this context, the concept of …
overcome a number of threats and obstacles that it harbors. In this context, the concept of …
User preferences for privacy features in digital assistants
Digital assistants (DA) perform routine tasks for users by interacting with the Internet of
Things (IoT) devices and digital services. To do so, such assistants rely heavily on personal …
Things (IoT) devices and digital services. To do so, such assistants rely heavily on personal …
Examining sustainability surcharges for outdoor apparel using Adaptive Choice-Based Conjoint analysis
In order to explore the compensatory effects between sustainability aspects and willingness
to pay (WTP), the vast majority of studies applies Choice-Based Conjoint analysis (CBC) …
to pay (WTP), the vast majority of studies applies Choice-Based Conjoint analysis (CBC) …
Disgusting or innovative-consumer willingness to pay for insect based burger patties in Germany
Insects represent an excellent source of food due to their density in unsaturated fatty acids,
vitamins, and minerals, while their production is associated with lower emissions of …
vitamins, and minerals, while their production is associated with lower emissions of …
Consumer understanding and evaluation of carbon-neutral electric vehicle charging services
Electricity from renewable and/or nuclear sources (“carbon–neutral electricity”) can be used
for charging plug-in electric vehicles in order to significantly reduce their lifecycle carbon …
for charging plug-in electric vehicles in order to significantly reduce their lifecycle carbon …
Measuring willingness to pay: A comparative method of valuation
Willingness to pay (WTP) is a metric that is widely valued and utilized among both
practitioners and academics. However, the conceptualization of WTP is ambiguous, and this …
practitioners and academics. However, the conceptualization of WTP is ambiguous, and this …
Crossing incentive alignment and adaptive designs in choice-based conjoint: A fruitful endeavor
Choice-based conjoint (CBC) analysis features prominently in market research to predict
consumer purchases. This study focuses on two principles that seek to enhance CBC …
consumer purchases. This study focuses on two principles that seek to enhance CBC …