Along with the development of scientific disciplines, namely social sciences, hypothesized
relationships become increasingly more complex. Besides the examination of direct effects …

This study examines the role of the decision environment in how well business intelligence
(BI) capabilities are leveraged to achieve BI success. We examine the decision environment …

This book is an invitation to study managerial uses of accounting infonnation. Three themes
run throughout. First, the accounting system is profitably thought of as a library of financial …

" Kausalmodellierung mit Partial Least Squares" stellt mit der gängigen Software die
Anwendung des Verfahrens anhand von Screenshots an einem konkreten Beispiel vor und …

Projects tend to exceed planned timelines and budgets. One reason may be that potential
project risks are insufficiently reflected in anticipations of project success. Furthermore …

Eine starke Marke benötigt das Vertrauen ihrer Nachfrager. Um dieses zu erlangen, ist es
erforderlich, dass eine Marke ihr werblich ausgelobtes Nutzenversprechen durch ihr …

Structural equation modeling has developed into a standard application in marketing.
However, researchers are divided into two camps: proponents of a" hard", parametric …

The search for factors which contribute to a company's success increasingly takes place in
intangible areas. Consumer trust is one of the unobservable and intangible assets that are of …

The models that predict the factors of individuals' acceptance behaviour are predominantly
based on a technology acceptance model (TAM) or the TAM's conceptualisation. Although …

Der gute Ruf ist ein wertvolles Kapital von Unternehmen, was jeder Unternehmer bestatigt.
Auf die Frage, wie man einen guten Ruf aufbaut, wie man ihn pflegt, verteidigt,„managed" …