As one of the mobile marketing instrument, SMS (Short Message Service) advertising is
gaining popularity in accessing consumers through their mobile devices. The success of this …

A growing of IT industry made many companies used Internet as their mediators on
advertising platform to control over the promotion materials and it possess greater reliability …

The purpose of the research is to examine the antecedents and consequences of e-
consumer behaviour regarding Facebook advertising in Jordan. As such, a thorough …

The development of technology has significantly changed the way society lives. In this
digitalized world, every activity has been done with the help of technology, including …

Online advertising is a growing business. Owing to the advances in Internet technology, the
nature and types of advertisements (hereinafter,“ads”) have changed. Many companies use …

The Web has become a major source for information in peoples' everyday lives. However,
finding useful and relevant online information has become an increasingly complicated task …

There has been limited research in the Indian Internet advertising space and this paper
explores the media preferences of Indian marketers highlighting their attitude towards the …

Penelitian ini bertujuan untuk menganalisis pengaruh sikap pada Iklan online dan
kemampuan mengingat Iklan online terhadap keputusan pembelian Traveloka. Dalam …

Increased time spent on Facebook has significantly changed the marketing environment.
This current research explores the impact of Facebook on Jordanian consumers' persuasion …

ABSTRACT In the 21 st Century Internet advertising is seen as important medium in
reaching out to consumers. Internet users are increasing around the world as almost all the …