When travel blurs the self: The role of self-diagnosticity in tourist pay-what-you-want

J Hu, LC Wan - Tourism Management, 2025 - Elsevier
While existing research on pay-what-you-want often focuses on specific factors within the
tourism context (eg, time pressure, social crowding) that impact customers' payment …

From bribes to bequests and gifts to gratuities: The black, white, and shades of gray of how and why consumers pay what they want

P Raghubir, S Bluvstein - Consumer Psychology Review, 2024 - Wiley Online Library
This conceptual paper presents a framework that integrates 11 forms of voluntary payments
as seemingly disparate as bribes and bequests, and gifts and gratuities to show that …

Why and when physical cleanliness increases tourists' payments under pay-what-you-want pricing: the mediating role of moral self-regard and the moderating role of …

B Yang, T Ye, YH Hwang, Y Zhao… - Journal of Sustainable …, 2024 - Taylor & Francis
The pay-what-you-want pricing scheme has been frequently employed by nonprofit and for-
profit tourism organizations. While this voluntary payment format can foster inclusivity by …

Self-interested giving: The relationship between conditional gifts, charitable donations, and donor self-interestedness

M Chao, G Fisher - Management Science, 2022 - pubsonline.informs.org
Nonprofits regularly use conditional “thank you” gifts to entice prospective donors to give, yet
experimental evidence suggests that their effects are mixed in practice. This paper uses …

When payments go social: The use of person-to-person payment methods attenuates the endowment effect

L Huang, J Savary - Journal of Marketing Research, 2023 - journals.sagepub.com
The authors examine how person-to-person (P2P) payment methods affect consumers'
participative pricing decisions. Participative pricing occurs when people choose how much …

Examining the impact of external reference prices on seller price image dimensions and purchase intentions in pay what you want (PWYW)

S Rai, P Narwal - Asia Pacific Journal of Marketing and Logistics, 2022 - emerald.com
Purpose Pay what you want (PWYW) is a participative pricing mechanism that permits
customers complete freedom to choose prices. PWYW literature reports the influence of …

Aid utility theory: A new way of thinking about and tackling aid utilization neglect

S Kassirer, M Kouchaki - Research in Organizational Behavior, 2023 - Elsevier
In order for the assistance we extend to others to be maximally effective—whether
interpersonally or institutionally—we need both givers to extend the help and recipients to …

[PDF][PDF] Hypothetical nudges provide misleading estimates of real behavior change

L Gandhi, A Kiyawat, C Camerer, DJ Watts - 2023 - files.osf.io
Hypothetical scenarios provide a popular alternative to field experiments for scholars
interested in nudging behavior change, comprising a substantial proportion of such studies …

Payment or Donation? Leveraging Reciprocity when Nonprofits Give Back to their Donors

ML Neto, M Jung, T Erdem - … when Nonprofits Give Back to their …, 2025 - papers.ssrn.com
Reciprocity is a fundamental force in human interaction, driving prosocial behavior,
cooperation, and generosity across various domains. While reciprocity fosters mutual benefit …

The Psychology of Charitable Receiving

S Kassirer - 2024 - search.proquest.com
The past few decades of behavioral science scholarship has yielded countless insights into
the psychology of charitable giving. The insights from this literature have helped nonprofit …