Research on the spillover effects of promotion preannouncements on other selling products within and across brands
C Gu, S Jia, X Chang - Asia Pacific Journal of Marketing and Logistics, 2024 - emerald.com
Purpose As e-commerce platforms and merchants increasingly adopt promotion
preannouncements, understanding their spillover effects on other products within and …
preannouncements, understanding their spillover effects on other products within and …
[PDF][PDF] Empirical Validation of the Attraction Effect Using Randomized Field Experiments: Real-World Evidence of Contextual Decision-Making Bias
R Kato, T Hashimoto, T Hoshino - 2024 - rieb.kobe-u.ac.jp
This study conducts a randomized field experiment to examine the presence of the attraction
effect in real-world purchasing situations. While previous research has confirmed the …
effect in real-world purchasing situations. While previous research has confirmed the …