Rapid proliferation in the business potential of mobile marketing attracts researchers from
various fields to contribute to the growing body of knowledge on the phenomena. Although …

Although the total number of mobile subscriptions reached 6.8 billion worldwide (ITU, 2013)
confirming in the process that mobile technology is widespread, academic literature has so …

This passenger resistance to adopting innovative mobile services has been widely
discussed and needs more examination. The present research model used the innovation …

Consumer adoption of mobile shop** apps is an emerging area in m-commerce which
poses an interesting challenge for retailers and app developers. In this study, we adapt the …

Purpose The purpose of this paper is to study the important factors which help explain
consumer intention and use behavior in mobile banking (m-banking) adoption. All constructs …

Ride-sharing has received great attention recently and is considered to be a sustainable
transportation mode. Understanding the determinants of the consumers' intention to use ride …

As a modern alternative to cash, check or credit cards, the interest in mobile payments is
growing in our society, from consumers to merchants. The present study develops a new …

M-payment services offer many advantages over traditional payment services and analysts
have predicted their explosive growth for years. However, despite touted advantages …

For financial institutions mobile banking has represented a breakthrough in terms of remote
banking services. However, many customers remain uncertain due to its security. This study …

Higher penetration of powerful mobile devices–especially smartphones–and high-speed
mobile internet access are leading to better offer and higher levels of usage of these devices …