The expeditious proliferation of wireless network technology has caused the widespread
integration of mobile short video apps into our daily routines, offering unprecedented …

The sustainable development of tourism destinations is intimately tied to tourists' pro-
environmental behaviors. Limited studies have explored the influence of factors such as …

Customer retention holds strategic importance in securing a vital competitive edge for theme
park businesses. This study examines the role of different types of motivated consumer …

Drawing on value co-creation theory, this study proposes a novel model that incorporates
the hotel brand type and star rating into the “customer participation—customer brand …

Abstract The Journal of Hospitality and Tourism Management (JHTM) recently celebrated its
30th anniversary, a significant milestone reflecting its enduring contribution to research in …

Brand Service Recovery Strategies (BSRS) have garnered significant attention due to their
transformative potential in traditional business practices. However, the precise influence of …

This study argues that the eSports live streaming viewers have a triple identity. It aims to
investigate how eSports live streaming can turn streamers into consumers and potential …

Creative tourism is currently a growing market, presenting both opportunities and challenges
for destination managers in providing unique and engaging tourist experiences. Although …

Purpose Contemporary changes have occurred in country-level policies and tourists'
intentions in recent years. The role of maintaining a country's image is trendy in crisis control …

There are concerns about the negative impact of early English instruction on preschoolers'
attitudes, especially regarding parents' beliefs (PB) and certain home literacy environments …