This article aims to explore the key factors on e-commerce adoption from elements of social
psychology, such as attitude, subjective norms, perceived behavioral control, ease of use …

This article explores the critical factors of consumption in Mexico, Ecuador, and Colombia,
due to confinement and social distancing. Besides, which are the factors that influence the …

Objetivo: Explorar los factores clave en los cambios de consumo en hombres y mujeres, en
México, Ecuador y Colombia, por la situación de aislamiento causado por el COVID 19 …

Background/Aim: People from different cultures share different thoughts, values, and morals,
and the activities they engage in reflect their backgrounds. Advergames are an innovative …

Advergames represent a new advertising concept that uses internet technology to
implement viral marketing campaigns. This study aimed to conduct a comparative analysis …

People of different cultures have different ideas, values and morals, and the activities in
which they engage reflect their backgrounds. The present study followed a quantitative cross …

Games have been shown to be an effective method for various purposes, from pure
entertainment to fostering learning outcomes through serious and game-based learning …

Awareness campaigns lack the interactivity and engagement factors, especially when the
target audience are children. Gaming provides an engagement tool that may help change …

Advergaming, a combination of advertising and gaming, is an effective marketing tool that
engages consumers and enhances brand knowledge and attitudes. Advergames offer …

When the world was hit by the COVID-19 pandemic, the game Animal Crossing: New
Horizons became a hit. While millions of people where social distancing and working from …