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Factors affecting consumers' green product purchase decisions
Purpose–The literature on green consumer behaviour recently focuses upon the Asian
markets. Though environmental consciousness in Indian consumers is observed in the …
markets. Though environmental consciousness in Indian consumers is observed in the …
Examining the role of consumer lifestyles on ecological behavior among young Indian consumers
Purpose The purpose of this paper is to identify what lifestyles best explain and impact
ecological behavior among young Indian consumers. Design/methodology/approach This …
ecological behavior among young Indian consumers. Design/methodology/approach This …
Role of pro-environmental post-purchase behaviour in green consumer behaviour
Purpose The purchase of green products is not the finale of green consumer behaviour but
the environmental concern is crucial in post-purchase behaviour. Studies on pro …
the environmental concern is crucial in post-purchase behaviour. Studies on pro …
Consumer adoption of green products: Modeling the enablers
Environmentalism has become an important social and corporate issue during the twenty-
first century. Consumers are becoming more environmentally conscious and are demanding …
first century. Consumers are becoming more environmentally conscious and are demanding …
Turning to sustainable business practices: A macromarketing perspective
Purpose This paper reviews recent developments in marketing-related sustainable business
practices (SBP) that macromarketing scholars have researched and debated for four …
practices (SBP) that macromarketing scholars have researched and debated for four …
[PDF][PDF] Effect of green product and green advertising to satisfaction and loyalty which mediated by purchase decision
The growing of being aware of the destruction of natural resources have increased human
activities and need for the preservation of the environment. Destruction of natural resources …
activities and need for the preservation of the environment. Destruction of natural resources …
Impediments to adoption of green products: An ISM analysis
During the last decades of the twentieth century, industry and business leaders have
recognized the importance of incorporating environmental sustainability in their business …
recognized the importance of incorporating environmental sustainability in their business …
Impact of hedonic motivation and perceived moral obligation on green products purchase intention among centennials
In the mist of sustainable environment, centennials' quest towards green products are
facilitated by marketers by embracing green concepts in all the stages of product offerings …
facilitated by marketers by embracing green concepts in all the stages of product offerings …
Consumer lifestyles and ecological behavior: a study of car buyers in India
Environmental issues have gauged the attention of marketers and researchers all around
the world. Automobile industry has a major environmental impact due to fuel consumption …
the world. Automobile industry has a major environmental impact due to fuel consumption …
[PDF][PDF] Green products a myth or worth: An Indian consumer perspective
According to sustainability goals of the United nation's everyone on the globe is concerned
about environmental friendly practices in the Retail industry, especially for products …
about environmental friendly practices in the Retail industry, especially for products …