This paper follows the review of empirical evidence on the existence of hypothetical bias
(HB) in choice experiments (CEs) presented in Part I of this study. It observes how the …

A product-harm crisis is a discrete event in which products are found to be defective and
therefore dangerous to at least part of the product's customer base. Product-harm crises are …

Purpose This study aims to examine the effects of three green information quality
dimensions–persuasiveness, completeness and credibility–on green brand evaluation and …

Digital advertising markets are growing and attracting increased scrutiny. This article
explores four market inefficiencies that remain poorly understood: ad effect measurement …

Behavioral researchers increasingly recognize the need for more diverse samples that
capture the breadth of human experience. Current attempts to establish generalizability …

A significant body of research concludes that stable beliefs of perceived consumer
effectiveness lead to sustainable consumption choices. Consumers who believe that their …

ABSTRACT Mechanical Turk (MTurk), an online labor system run by Amazon. com, provides
quick, easy, and inexpensive access to online research participants. As use of MTurk has …

Purpose Although previous research emphasized the importance of inspiration in
influencing consumer behavior, there is no categorical response to how social-media …

Although firms leverage social media platforms such as Facebook to engage with
customers, they often treat social media elements and other online marketing activities such …

A second-order meta-analysis was conducted to assess the implications of using college
student subjects in social science research. Four meta-analyses investigating response …