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[HTML][HTML] Competitive advantage: A longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence
OA Alghamdi, G Agag - Journal of Retailing and Consumer Services, 2024 - Elsevier
While data-driven innovation capabilities have received considerable attention from
academics and practitioners, there is insufficient longitudinal evidence on how they might …
academics and practitioners, there is insufficient longitudinal evidence on how they might …
[HTML][HTML] Understanding the relationship between marketing analytics, customer agility, and customer satisfaction: A longitudinal perspective.
Shifting towards a more data-driven culture is a key antecedent of business success in
today's digital era. Previous research has paid attention to exploring the influence of …
today's digital era. Previous research has paid attention to exploring the influence of …
Organizational agility enabled by big data analytics: information systems capabilities view
Purpose The current study aims to structure the existing knowledge about organizational
agility from the information systems (IS) capabilities view and synthesizes how agility is …
agility from the information systems (IS) capabilities view and synthesizes how agility is …
COVID-19 fake news detection: A hybrid CNN-BiLSTM-AM model
H ** innovation pathways: Metaverse application configurations in high-technology small-and medium-sized enterprises
Abstract The emergence of Industry 4.0, characterized by rapid technological change and
fierce competition, challenges technology firms to make strategic innovation decisions …
fierce competition, challenges technology firms to make strategic innovation decisions …
[HTML][HTML] A study on big data analytics and innovation: From technological and business cycle perspectives
In today's rapidly changing business landscape, organizations increasingly invest in
different technologies to enhance their innovation capabilities. Among the technological …
different technologies to enhance their innovation capabilities. Among the technological …
Digital transformation and firm performance: Benefit from letting users participate
Digital transformation has become an important channel for firms to build a competitive
advantage in the digital economy. However, user participation, an important source of …
advantage in the digital economy. However, user participation, an important source of …
Unpacking complementarity in innovation ecosystems: A configurational analysis of knowledge transfer for achieving breakthrough innovation
To achieve breakthrough innovation, firms often need to acquire complementary knowledge
from cross-industry actors in the innovation ecosystem, where unique and supermodular …
from cross-industry actors in the innovation ecosystem, where unique and supermodular …