[HTML][HTML] Competitive advantage: A longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence

OA Alghamdi, G Agag - Journal of Retailing and Consumer Services, 2024 - Elsevier
While data-driven innovation capabilities have received considerable attention from
academics and practitioners, there is insufficient longitudinal evidence on how they might …

[HTML][HTML] Understanding the relationship between marketing analytics, customer agility, and customer satisfaction: A longitudinal perspective.

G Agag, YM Shehawy, A Almoraish, R Eid… - Journal of Retailing and …, 2024 - Elsevier
Shifting towards a more data-driven culture is a key antecedent of business success in
today's digital era. Previous research has paid attention to exploring the influence of …

Organizational agility enabled by big data analytics: information systems capabilities view

Y Hyun, J Park, T Kamioka, Y Chang - Journal of Enterprise …, 2023 - emerald.com
Purpose The current study aims to structure the existing knowledge about organizational
agility from the information systems (IS) capabilities view and synthesizes how agility is …

COVID-19 fake news detection: A hybrid CNN-BiLSTM-AM model

H ** innovation pathways: Metaverse application configurations in high-technology small-and medium-sized enterprises
J Zheng, JZ Zhang, KM Au, VC Storey, H Wang… - Decision Support …, 2024 - Elsevier
Abstract The emergence of Industry 4.0, characterized by rapid technological change and
fierce competition, challenges technology firms to make strategic innovation decisions …

[HTML][HTML] A study on big data analytics and innovation: From technological and business cycle perspectives

U Sivarajah, S Kumar, V Kumar, S Chatterjee… - … Forecasting and Social …, 2024 - Elsevier
In today's rapidly changing business landscape, organizations increasingly invest in
different technologies to enhance their innovation capabilities. Among the technological …

Digital transformation and firm performance: Benefit from letting users participate

F Zhao, T Meng, W Wang, F Alam… - Journal of Global …, 2023 - igi-global.com
Digital transformation has become an important channel for firms to build a competitive
advantage in the digital economy. However, user participation, an important source of …

Unpacking complementarity in innovation ecosystems: A configurational analysis of knowledge transfer for achieving breakthrough innovation

H Wang, LJ Zheng, JZ Zhang, A Kumar… - … Forecasting and Social …, 2024 - Elsevier
To achieve breakthrough innovation, firms often need to acquire complementary knowledge
from cross-industry actors in the innovation ecosystem, where unique and supermodular …