Upon entering 2022, Taiwan faced an epidemic that broke out in large numbers in a short
time came to have the highest infection rate in the world, which has driven the demand for …

The study examines the effect of price perception and price appearance on Gen Y's
repurchase intention towards snack products of small and medium-sized enterprises …

Understanding customer behaviour is critical to retaining loyal customers and attracting new
ones when considering an airline brand. Most airlines have frequent-flyer programs (FFPs) …

Airline brand image, passenger perceived value and loyalty towards full-service and low-cost
carriers | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

The study aim is to analyze are brand image and product quality partially positive and
significant impact on purchasing decisions at Starbuck; Do brand image and product quality …

In contrast to the enormous literature on the relationships between creativity and personal
values, relatively few studies have addressed the question of the creativity–service quality …

The aviation industry has grown rapidly worldwide and is struggling against intense
competition. Especially in Thailand, the compound annual growth rate of passengers …

Purpose The study aims to identify critical factors that influence football fans' support of their
favorite team by examining the impact of social responsibility, brand credibility and team …

In the ever-evolving landscape of the hotel industry, the spotlight on both owners and
employees has intensified due to heightened attention and fierce competition. This pressure …

Measuring and managing airline services cannot be easily achieved using the tools
developed to measure brands in goods and most other services industries due to some …