Most of the previous studies have captured opportunities rather than challenges associated
with the metaverse in online retailing. Therefore, the present study explores and prioritizes …

The abundant volume of catches in certain seasons and catches that cannot last long have
encouraged women fishermen to make various types of processed fishery products. The …

This study explores the impact of Metaverse Gamified Marketing Activities (MGMA) on
Positive Word-of-Mouth (PWOM) intention, purchase intention, and brand loyalty within the …

Marketing is a vital aspect of company that involves all activities aimed at promoting
products or services, generating value for customers, and building lasting relationships. A …

Strategi konten marketing telah banyak diteliti dari aspek ekonomi dan bisnis. Namun,
aspek sosial-budaya juga merupakan hal penting karena dapat mendukung kesuksesan …

Metaverse is an all-encompassing digital ecosystem that comprises numerous virtual
worlds. Nowadays, Metaverse platforms are utilized globally for social interactions, work …

El marketing de contenidos se ha instaurado como una herramienta, que ha permitido a los
emprendimientos digitales de diferentes rubros, poder sobresalir y competir en un mercado …

Digital marketing is growing in significance from year to year in the age of digital progress as
a component of marketing strategies used by businesses of all shapes and sizes. This …