Food sensory evaluation mainly includes explicit and implicit measurement methods. Implicit
measures of consumer perception are gaining significant attention in food sensory and …

Highlights•Literature on the effects of packaging imagery on consumer perception is
summarized.•Consumers infer meaning from packaging imagery, thus sha** their …

Consumers are increasingly concerned about the environmental consequences of
packaging. Businesses are under pressure not only from consumers but also from …

The recent growth in snack food types has led to increasing demand for attractive snack food
packaging. To attract consumers' attention successfully, it is essential to influence their …

Sustainable packaging innovations are becoming increasingly available in the marketplace.
However, their communication to consumers remains a challenging task, as neither their …

Emotion Measurement reviews academic and applied studies in order to highlight key
elements of emotions which should be considered in the development and validation of …

This paper analyses the influence that certain aspects of packaging design have on the
consumer expectations of a series of sensory and non-sensory attributes and on willingness …

Purpose The importance of packaging attributes for purchase decisions has generated
interest in the research and food industry. As a matter of fact, innovation in packaging is …

This study used three progressive experiments to isolate two dimensions of bottled water
packaging: cap color and bottle shape. The objective of the first experiment was to test how …

In this article, the influence of two design variables of chocolate packaging, ie, material and
graphic, has been examined on consumer impressions and willingness to buy. Kansei …