How can managers use positive and negative feedback to encourage employees' proactive
customer service behavior (PCSB)? This question has significant implications because …

Treatment adherence could be an important factor that influences outcomes of patients
undergoing physiotherapy care. 1 Guidelines from the American College of Sports Medicine …

Donating money to worthy social causes is one of the most impactful and efficient forms of
altruism, but skepticism often clouds perceptions of donors' motives for giving. We propose a …

Organizations often use financial incentives to boost employees' commitment to work-
relevant goals in an effort to increase persistence and goal achievement (eg, to improve …

How do individuals learn and perceive social norms across situations and groups? We
propose a three-stage process of social norm perception in which individuals first enter …

Gamification has gained significant attention in marketing. While previous research has
primarily focused on the short-term effects of implementing gamification, this study explores …

Background Run streaking is running on consecutive days for a minimum of one mile per
day. Despite its benefits for supporting habit formation and long-term behaviour change …

People often need to predict the outcomes of future events. We investigate the influence of
order on such forecasts. Six preregistered studies (n= 7,955) show that people are more …

This dissertation comprises three papers exploring the tradeoffs individuals navigate in
social contexts, particularly when balancing personal benefits against moral, social, and self …