Purpose The purpose of this paper is to analyse the dimensional structure of relationship
value by comparing the results of one-dimensional versus multidimensional …

Our interview-based study began as an investigation of Westerners residing in Vietnam. Our
sample fell into three groups: local expatriates, expatriate entrepreneurs, and hybrids (those …

Purpose Research on customer-perceived relationship value (CPRV) in business-to-
business (B2B) markets has flourished over the past two decades. This paper aims to meta …

This paper provides a systems-based approach to the exploration of the relationship and
integration between Supplier Relationship Management (SRM) factors as part of a …

Purpose: This study aims to measure how information quality, system quality, security,
usefulness, and ease of use of Augmented Reality (VR) and Virtual Reality (AR) influence …

In today's digital landscape, virtual reality (VR) and augmented reality (AR) technology plays
a crucial role in providing users with experiences before making a purchase or selecting a …

Die Anzahl der potenziellen (digitalen) Interaktionen steigt aufgrund des technologischen
Fortschritts stetig an. Eine intakte und langfristige Beziehung zu Kunden ist essentiell für den …

Der vorliegende Beitrag beschäftigt sich mit der Fragestellung, wie ein
persönlichkeitsadaptiver Conversational Agent (sog. PACA) gestaltet sein muss, um als …

Contemporary studies done by both the researchers as well as the industry practitioners
working in the marketing domain, have widely explored the concept of relationship value …

This paper aims to explore the possibility of identifying retailer segments. Data is the
foundation of segmentation that helps identify the critical value drivers, select the …