Administrative and medical processes of the healthcare organizations are rapidly changing
because of the use of artificial intelligence (AI) systems. This change demonstrates the …

The ongoing and ubiquitous digital transformation challenges the raison d'être of firms and
forces managers to rethink business strategies and operations and academics to reconsider …

With the increased momentum of knowledge generation in the field of research, systematic
reviews are essential to epitomise the state of extant literature and for theory building. In this …

In marketing, personalization is the action of designing and producing in ways that resonate
with customer preferences. Content and products that are personalized according to …

Transformative marketing has been heralded as the future of marketing. While the initial
catalyst for transformative marketing was the desire of customers for more meaningful …

Literature review is part and parcel of scholarly research. Though many literature review
guides are available, they remain limited because they do not adequately account for the …

Customer engagement (CE) is a marketing concept of great importance and the rise of
social media has further amplified the importance of this concept. Yet, our understanding of …

Artificial intelligence (AI) and blockchain are the two disruptive technologies emerging from
the Fourth Industrial Revolution (IR4. 0) that have introduced radical shifts in the industry …

Customer engagement (CE) is a marketing concept that emerged after the new millennium.
Despite flourishing interest on CE among marketing academics and professionals, no …

Several extant contemporary works of literature diagnose the lack of sound theoretical
underpinnings of the Digital Entrepreneurship phenomenon. This paper provides a …