Diverse forms of environmental problems pose a serious threat to the natural environment.
Environmental sustainability is the foremost topic in the contemporary tourism and hospitality …

The article reports an overview of studies that have investigated the role of attitudes in
understanding tourists' sustainable choices. The literature is discussed in the light of …

Given the numerous environmental issues facing the hotel industry, there is growing
pressure to respond to them by implementing sustainable strategies such as green human …

Social and ecological crises require people to act together, for instance, against climate
change or social injustice. Psychological scholarship suggests that human agency, in terms …

Employees' green-oriented behavior can produce positive outcomes for sustainability in all
sectors. However, the granularity of how such behaviors can be promoted is limited in the …

The study, being explorative, attempts to extend the social-psychological behavioral model
ie Theory of Planned Behavior (TPB) by including two additional constructs viz. moral …

Abstract The extended Theory of Planned Behavior (TPB) incorporates environmental
concern, a critical variable in green marketing literature, intending to achieve triple bottom …

Increasing demand for products with eco-friendly packaging is an example of the
environmental consciousness of customers. That consciousness forces companies not only …

Purpose Building on the theory of planned behavior (TPB), the purpose of this paper is to
understand the green buying behavior of educated millennials in India. The study also …

This study was designed to identify the intricate associations among emotional rewards
(compliment, opportunity, empowerment, and recognition), material rewards (promotion …