Exploring the generative AI adoption in service industry: A mixed-method analysis
In the last few years, many service organisations have been exploring the use of Generative
Artificial Intelligence (GAI) tools for their businesses and upgrading their existing processes …
Artificial Intelligence (GAI) tools for their businesses and upgrading their existing processes …
Digital marketing and purchase intention of bank services: the role of trust and engagement
Purpose The study examined the mediating and moderating roles of engagement and trust
in the relationship between digital marketing and purchase intentions in the banking …
in the relationship between digital marketing and purchase intentions in the banking …
[HTML][HTML] Customer engagement, innovation, and sustainable consumption: Analyzing personalized, innovative, sustainable phygital products
Purpose This research explores the relationship between factors that play a crucial role in e-
commerce. This research aimed to check the direct relationship between customer …
commerce. This research aimed to check the direct relationship between customer …
Agroeconomic Indexes and Big Data: Digital Marketing Analytics Implications for Enhanced Decision Making with Artificial Intelligence-Based Modeling
Agriculture firms face an array of struggles, most of which are financial; thus, the role of
decision making is discerned as highly important. The agroeconomic indexes (AEIs) of …
decision making is discerned as highly important. The agroeconomic indexes (AEIs) of …
Digital transformation management of supply chain firms based on big data from DeFi social media profiles
Emerging technologies in the digital context can favor industrial sector firms in their aim to
improve their performance. Digitalization is mainly expressed through the utilization of big …
improve their performance. Digitalization is mainly expressed through the utilization of big …
[HTML][HTML] Neuromarketing and Big Data Analysis of Banking Firms' Website Interfaces and Performance
In today's competitive digital landscape, banking firms must leverage qualitative and
quantitative analysis to enhance their website interfaces, ensuring they meet user needs …
quantitative analysis to enhance their website interfaces, ensuring they meet user needs …
Influence of supermarket self-checkout service quality, customer vulnerability and risk perception during emerging pandemics on Australian customer behaviour
Purpose This study investigates how the COVID-19 pandemic, as a unique environmental
factor, influences Australian supermarket customers' satisfaction and behavioural loyalty …
factor, influences Australian supermarket customers' satisfaction and behavioural loyalty …
Guest editorial: Brand management in banking
Brand management is an essential part of a company's overall marketing strategy. Creating
a strong brand can be a competitive advantage that helps companies attract customers and …
a strong brand can be a competitive advantage that helps companies attract customers and …
Video marketing for decentralized finance platforms' services
In the continuously evolving environment of blockchain applications, decentralized finance
(DeFi) has been discerned as a favorable application among internet users. In this point of …
(DeFi) has been discerned as a favorable application among internet users. In this point of …
[PDF][PDF] Logistics SMEs' marketing budget re-engineering for sustainable digital marketing development
DS Giakomidou, A Kriemadis - Journal of Infrastructure, Policy …, 2024 - researchgate.net
Nowadays, the survival and sustainability of SMEs and the promotion of their services have
become key goals for the economic growth of many countries. Logistics SMEs seek to …
become key goals for the economic growth of many countries. Logistics SMEs seek to …