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Assessing the intention to adopt computational intelligence in interactive marketing
Interactive marketing (IM) can be used by e-commerce businesses to provide interactive and
personalised experiences to e-customers by building sustainable relationships and …
personalised experiences to e-customers by building sustainable relationships and …
Videogames-as-a-service: how does in-game value co-creation enhance premium gaming co-creation experience for players?
The games as a service model have enabled game developers to reach worldwide
audiences and regard games as services rather than products, opening up new avenues to …
audiences and regard games as services rather than products, opening up new avenues to …
[PDF][PDF] Relationship marketing and customer retention-a systematic literature review
Relationship marketing is the process of establishing, maintaining, and improving solid
relationships with a company's customers and other stakeholders. Relationship marketing …
relationships with a company's customers and other stakeholders. Relationship marketing …
Determining the antecedents of mobile payment loyalty: Cognitive and affective perspectives
S Yuan, L Liu, B Su, H Zhang - Electronic Commerce Research and …, 2020 - Elsevier
Retention of existing users is a crucial issue for mobile payment (m-payment) service
providers. To determine the antecedents of m-payment loyalty, we developed a research …
providers. To determine the antecedents of m-payment loyalty, we developed a research …
[HTML][HTML] The impact of social media marketing on consumer behavior: A study of the fashion retail industry
It is essential to conduct research in the field of “The Impact of Social Media Marketing on
Consumer Behavior,” particularly in the fast-paced and competitive environment of the …
Consumer Behavior,” particularly in the fast-paced and competitive environment of the …
S–O–R based experiential framework for measuring in-store customer satisfaction in non-fuel retailing
Past studies have provided a solid understanding of the role of various customer experience
dimensions as stimuli to enhance customer satisfaction. Additionally, previous research has …
dimensions as stimuli to enhance customer satisfaction. Additionally, previous research has …
The importance of brands, commitment, and influencers on purchase intent in the context of online relationships
This study aims to investigate the external input of influencers and the internal input of
commitment in online relationships as antecedents for purchase intent with consideration of …
commitment in online relationships as antecedents for purchase intent with consideration of …
Antecedents of switching intention in the mobile telecommunications industry: a partial least square approach
Purpose This study sheds some light on factors that affect customer switching intention in the
Malaysian mobile phone service industry. More particularly, the purpose of this paper is to …
Malaysian mobile phone service industry. More particularly, the purpose of this paper is to …
Effects of product quality, service quality and price fairness on customer engagement and customer loyalty
This paper examines the key relationship effects between the customer perceived value
dimensions: product quality, service quality and price fairness on customer engagement in a …
dimensions: product quality, service quality and price fairness on customer engagement in a …
Modelling Service Quality of Internet Service Providers during COVID-19: The Customer Perspective Based on Twitter Dataset
Internet service providers (ISPs) conduct their business by providing Internet access features
to their customers. The COVID-19 pandemic has shifted most activity being performed …
to their customers. The COVID-19 pandemic has shifted most activity being performed …