Assessing the intention to adopt computational intelligence in interactive marketing

RK Behera, PK Bala, NP Rana - Journal of Retailing and Consumer …, 2024‏ - Elsevier
Interactive marketing (IM) can be used by e-commerce businesses to provide interactive and
personalised experiences to e-customers by building sustainable relationships and …

Videogames-as-a-service: how does in-game value co-creation enhance premium gaming co-creation experience for players?

A Hussain, MF Abid, A Shamim, DH Ting… - Journal of Retailing and …, 2023‏ - Elsevier
The games as a service model have enabled game developers to reach worldwide
audiences and regard games as services rather than products, opening up new avenues to …

[PDF][PDF] Relationship marketing and customer retention-a systematic literature review

A Rosário, JA Casaca - Studies in Business and Economics, 2023‏ - sciendo.com
Relationship marketing is the process of establishing, maintaining, and improving solid
relationships with a company's customers and other stakeholders. Relationship marketing …

Determining the antecedents of mobile payment loyalty: Cognitive and affective perspectives

S Yuan, L Liu, B Su, H Zhang - Electronic Commerce Research and …, 2020‏ - Elsevier
Retention of existing users is a crucial issue for mobile payment (m-payment) service
providers. To determine the antecedents of m-payment loyalty, we developed a research …

[HTML][HTML] The impact of social media marketing on consumer behavior: A study of the fashion retail industry

SN Chowdhury, MO Faruque, S Sharmin… - Open Journal of …, 2024‏ - scirp.org
It is essential to conduct research in the field of “The Impact of Social Media Marketing on
Consumer Behavior,” particularly in the fast-paced and competitive environment of the …

S–O–R based experiential framework for measuring in-store customer satisfaction in non-fuel retailing

A Shamim, MF Abid, F Ahmad - Journal of Retailing and Consumer …, 2024‏ - Elsevier
Past studies have provided a solid understanding of the role of various customer experience
dimensions as stimuli to enhance customer satisfaction. Additionally, previous research has …

The importance of brands, commitment, and influencers on purchase intent in the context of online relationships

A Khodabandeh, C Lindh - Australasian Marketing Journal, 2021‏ - journals.sagepub.com
This study aims to investigate the external input of influencers and the internal input of
commitment in online relationships as antecedents for purchase intent with consideration of …

Antecedents of switching intention in the mobile telecommunications industry: a partial least square approach

F Quoquab, J Mohammad, NM Yasin… - Asia Pacific Journal of …, 2018‏ - emerald.com
Purpose This study sheds some light on factors that affect customer switching intention in the
Malaysian mobile phone service industry. More particularly, the purpose of this paper is to …

Effects of product quality, service quality and price fairness on customer engagement and customer loyalty

D Dhasan, M Aryupong - ABAC journal, 2019‏ - assumptionjournal.au.edu
This paper examines the key relationship effects between the customer perceived value
dimensions: product quality, service quality and price fairness on customer engagement in a …

Modelling Service Quality of Internet Service Providers during COVID-19: The Customer Perspective Based on Twitter Dataset

BS Rintyarna, H Kuswanto, R Sarno… - Informatics, 2022‏ - mdpi.com
Internet service providers (ISPs) conduct their business by providing Internet access features
to their customers. The COVID-19 pandemic has shifted most activity being performed …