Customer engagement (CE) is a marketing concept of great importance and the rise of
social media has further amplified the importance of this concept. Yet, our understanding of …

Consumer food preferences are undergoing a rapid transformation, and there has been a
heightening of interest in eating healthy, sustainable foods. Food entrepreneurs are cashing …

Customer engagement is a key metric for gauging brands' social media success. Luxury
fashion brands increasingly use social media to connect with customers. This paper tests a …

Although AI-enabled customer relationship management (CRM) systems have gained
momentum in healthcare to enhance performance, there is a striking dearth of knowledge on …

Purpose The rapid evolution in artificial intelligence (AI) has redefined the customer
experience and created huge opportunities for companies to interact with customers using …

Applying protection motivation theory, the purpose of this study is to investigate the effects of
social media on customer brand engagement (CBE) and their consequent impact on co …

Though customer engagement (CE) and experience are important research priorities,
empirically derived insight into these concepts and their associations remains scarce. We …

Sharing of fake news on social media platforms is a global concern, with research offering
little insight into the motives behind such sharing. This study adopts a mixed-method …

The aim of this study was to understand how omnichannel integration quality affects
customer loyalty through customer engagement and relationship program receptiveness …

Natural products, including food, cosmetics, and other fast-moving consumer goods, are
becoming increasingly popular, and their health-related benefits are widely recognized …