Purpose Artificial intelligence (AI) is transforming consumers' experiences and how firms
identify, create, nurture and manage interactive marketing relationships. However, most …

Artificial intelligence (AI) has captured substantial interest from a wide array of marketing
scholars in recent years. Our research contributes to this emerging domain by examining AI …

Over the last decade, the importance of machine learning increased dramatically in
business and marketing. However, when machine learning is used for decision-making, bias …

Abstract Generative Artificial Intelligence (AI) models serve as powerful tools for
organizations aiming to integrate advanced data analysis and automation into their …

Digital retailing encompasses all the digital technology–enabled assets and retail activities
that a retailer can use to create, capture, communicate, and deliver value throughout the …

Accurate information on crop yield prediction is essential for farmers, governments,
scientists, and agricultural agencies to make well-informed decisions. Majority of yield …

The retail industry is undergoing tremendous changes that are driven by technology,
changing consumer tastes, economic pressures, competition, stakeholder relationships …

Trading cards are a fast-growing industry. However, previous research in sports
merchandise has largely overlooked the role of cards' visual appeal in online-commerce …

Objective: creating omnichannel strategies requires understanding how customers use
multiple channels in their journeys. Yet the customer experience in this environment is under …

Electronic commerce has brought about a fundamental change in marketing atmosphere.
Marketers strive to gain a competitive advantage by providing exciting electronic platforms to …