Understanding why people do what they do is central to advancing equitable and
sustainable futures. Yet, theories about human action are fragmented across many social …

In the highly social life of humans, rewards that are sought and experienced are intertwined
with social relationships and interactions between people. Just as we value nonsocial …

Recent work has indicated that the insula may be involved in goal-directed cognition,
switching between networks, and the conscious awareness of affect and somatosensation …

Neuroimaging has identified many correlates of emotion but has not yet yielded brain
representations predictive of the intensity of emotional experiences in individuals. We used …

Social psychologists attempt to explain how we interact by appealing to basic principles of
how we think. To make good on this ambition, they are increasingly relying on an …

Individuals employ different moral principles to guide their social decision-making, thus
expressing a specific 'moral strategy'. Which computations characterize different moral …

A core goal for marketers is effective segmentation: partitioning a brand's or product's
consumer base into distinct and meaningful groups with differing needs. Traditional …

What is social pressure, and how could it be adaptive to conform to others' expectations?
Existing accounts highlight the importance of reputation and social sanctions. Yet, conformist …

The mathematical framework of psychological game theory is useful for describing many
forms of motivation where preferences depend directly on one's own or others' beliefs. It …

Moral systems universally prohibit harming others for personal gain. However, we know little
about how such principles guide moral behavior. Using a task that assesses the financial …