This article reviews research in the fields of psychology, literature, communication, human–
computer interaction, public health, and consumer behavior on narrative and its potential …

One of the enduring topics for persuasion research is motivated reasoning, when people
respond to persuasive messages in ways other than seeking to form an accurate attitude …

Stories, and their ability to transport their audience, constitute a central part of human life
and consumption experience. Integrating previous literature derived from fields as diverse …

This completely revised second edition of the best-selling text presents an up-to-date,
comprehensive introduction to persuasive communication and attitude change. Employing …

Research indicates that the extent to which one becomes engaged, transported, or
immersed in a narrative influences the narrative's potential to affect subsequent story-related …

The essential guide to decoding messages in a media-saturated world Media Literacy
teaches students how to navigate through the overwhelming flood of information found in …

Research has examined the ability of entertainment-education (EE) programs to influence
behavior across a variety of health and social issues. However, less is known about the …

This original and engaging book advocates an unabashedly empirical approach to
understanding human values: abstract ideals that we consider important, such as freedom …

This article offers a theoretical framework to explain circumstances under which perceptions
of “unrealness” affect engagement in narratives and subsequent perceived realism …

This article presents three studies examining the importance of identification with characters
in research on media entertainment. In Study 1 it was found that identification with …