A CLV-based framework to prioritize promotion marketing strategies: a case study of telecom industry

Y Nemati, A Mohaghar, MH Alavidoost… - … Journal of Management …, 2018 - ijms.ut.ac.ir
Telecommunications is the todays' leading industry. Value Added Services (VAS) is
considered as one of the most money making segments of Telecom services. The purpose …