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The past and future of gender research in marketing: Paradigms, stances, and value-based commitments
This systematic literature review enhances paradigmatic/metaphysic analyses by examining
how value-based commitments, intellectual personae, and stances impact the diversity …
how value-based commitments, intellectual personae, and stances impact the diversity …
Feminism's fourth wave: a research agenda for marketing and consumer research
Three waves of feminism each reveal a very different relationship with marketing. This
commentary considers these relationships in the light of what is now frequently being hailed …
commentary considers these relationships in the light of what is now frequently being hailed …
Feeding the 'organic child': Mothering through ethical consumption
In this article, we examine the gendering of ethical food discourse by focusing on the ideal of
the 'organic child'. Drawing from qualitative focus groups and interviews with Canadian …
the 'organic child'. Drawing from qualitative focus groups and interviews with Canadian …
Theorizing reactive reflexivity: Lifestyle displacement and discordant performances of taste
Culturally oriented consumer research has predominantly been framed by two ideal types of
reflexivity, which we characterize as existential and critical reflexivity. Drawing from our …
reflexivity, which we characterize as existential and critical reflexivity. Drawing from our …
Intensive mothering in hard times: Foucauldian ethical self-formation and cruel optimism
Discourses of intensive mothering now seem to dominate European and American
parenting cultures. This is a problem for those mothers who do not currently possess the …
parenting cultures. This is a problem for those mothers who do not currently possess the …
Identity interplay: The importance and challenges of consumer research on multiple identities
Although it is well accepted that the self‐concept includes numerous identities, the
preponderance of past consumer identity research has explored one identity at a time and …
preponderance of past consumer identity research has explored one identity at a time and …
The interplay between liminality and consumption: A systematic literature review with a future research agenda
During the last three decades, the concept of liminality has been used by consumer
researchers to examine consumption‐related phenomena associated with ambiguous …
researchers to examine consumption‐related phenomena associated with ambiguous …
Green moms: the social construction of a green mothering identity via environmental advertising appeals
This study explores emerging green motherhood discourse as framed by green advertising
in pregnancy magazines. It takes an interdisciplinary perspective, drawing on reflexive …
in pregnancy magazines. It takes an interdisciplinary perspective, drawing on reflexive …
A space of one's own: spatial and identity liminality in an online community of mothers
This paper investigates the role of an online community in the life of 11 Taiwanese women
living in the UK and considers the implications this empirical case has for theorising about …
living in the UK and considers the implications this empirical case has for theorising about …
Motherhood, marketization, and consumer vulnerability
Voice Group - Journal of Macromarketing, 2010 - journals.sagepub.com
This article explores consumer vulnerability and the role of public policy by focusing on new
mothers. Develo** the consumer vulnerability model of Baker, Gentry, and Rittenburg, the …
mothers. Develo** the consumer vulnerability model of Baker, Gentry, and Rittenburg, the …