Highlights•Emotions embedded in marketing appeals or in decision contexts influence
decision-making.•Consumers are influenced by emotions that are both related and …

Our research develops a framework that explores how to fuel the climate movement by
accelerating grassroots, community‐based climate action. Drawing on insights from …

Corporate social responsibility is commonly viewed solely as a tool for enhancing company
reputations and engendering goodwill among customers. In contrast, this research shows …

Purpose Researchers have called for the synthesis of divergent perspectives and the
development of a theoretical model that examines individuals' donation behavior in …

This research documents how negative reviews, when perceived as unfair, can activate
feelings of empathy toward firms that have been wronged. Six studies and four supplemental …

In this research, we examine the effects of moral identity on green consumption tendency
and a key process underlying such effects. In five studies, we show that moral identity …

This study investigated possible mediators of the identifiable victim effect (IVE), the
proportion dominance effect (PDE), and the in-group effect (IGE) in hel** situations. In …

This research proposes that consumers vary in their response to company moral
transgressions as a function of power distance belief (PDB), which is the extent that …

Although researchers have considered the role of morality in consumer psychology over the
years, such investigations often fail to (a) recognize the different values that consumers …

Purpose This study aims to analyse the factors influencing Indonesian Muslims' donation
behaviour through online charitable donation-based crowdfunding. Design/methodology …