The main aim of this paper was to investigate the effect of four features of social media
marketing on the purchase decision of consumers in the fast-food industry. It also aimed to …

Several analysis studies have been carried out with a view to providing valuable knowledge
into the existing research outline of the performance appraisal and employee motivation …

This research aimed to identify the linkages between marketing mix elements and the
purchase decision process among consumers in the Malaysian retail industry. To fulfill this …

The introduction of social media in the restaurant sector has changed the manner in which
customers communicate with businesses. Social media marketing activities (SMMAs), such …

The purpose of this study is to integrate the theoretical base of green purchasing by using
the signaling theory approach to green marketing. Since previous studies do not combine …

Recently, social media marketing has become an effective tool for restaurants to gain
visibility, increase customer engagement, and boost sales. Through social media marketing …

The Influence of Product Quality, Price Fairness, Brand Image, and Customer Value on Purchase
Decision of Toyota Agya Consumers: Page 1 P-ISSN: 2087-1228 E-ISSN: 2476-9053 187 …

With the prevalence of the Internet and new media channels, consumer reviews have
become one of the main determinants of Consumers' purchasing decisions. This paper uses …

Purpose This study aims to reveal the impact of consumers' price sensitivity on their
purchase intention within the scope of supermarkets. Besides, the study aims to examine the …

Identifikasi peran dari online consumer review, online customer rating, dan persepsi harga
terhadap keputusan pembelian konsumen menjadi tujuan penelitian ini. Data dikumpulkan …