The Metaverse has emerged as a convergence of technologies and conceptions with the
potential to reshape how we interact, participate, learn, and entertain ourselves in the digital …

This research explores organizations' inclination towards adopting the enterprise metaverse
using the TOE framework. The outcome of this research reveals that technology …

Metaverse technology has recreated real-world surroundings into a virtual setting that has
caught the attention of many consumers and brands. Metaverse platforms are facilitating …

The primary objective of this study is to examine the factors influencing player acceptance of
metaverse game platforms. In pursuit of this goal, we introduce an integrated adoption …

The study explores the reasons that drive and hinder consumers' willingness to migrate to
the metaverse. To determine them, a mixed‐methods approach is used: phase 1 …

Metaverse has generated considerable interest among marketers and scholars as it offers
an unmatched immersive experience to users. Building on the literature on construal theory …

Purpose The purpose of this research is to identify the most important attributes of metaverse
influencers and examine their impact on customer engagement and social glue …

This study investigates consumer intention to purchase NFTs in the metaverse using the
underpinnings of the theory of consumption values (TCV). This study uses a sequential …

Small and medium-sized enterprises (SMEs) rely on a thriving distribution network and
digital technologies, including the metaverse, to remain competitive. The retail industry is …

The emergence of the metaverse has been considered a vital milestone in the digital world
owing to its potential for relevant stakeholders. Nevertheless, it is struggling to proliferate at …