[HTML][HTML] The interplay of digital transformation and employee competency: A design science approach
C Blanka, B Krumay, D Rueckel - Technological Forecasting and Social …, 2022 - Elsevier
Businesses and academia alike agree upon the significant influence of digitalization on the
business world. Hence, digital transformation is a very topical issue. While researchers …
business world. Hence, digital transformation is a very topical issue. While researchers …
Retail business analytics: Customer visit segmentation using market basket data
Basket analytics is a powerful tool in the retail context for acquiring knowledge about
consumer shop** habits and preferences. In this paper, we propose a business analytics …
consumer shop** habits and preferences. In this paper, we propose a business analytics …
Digital transformation-a primer for practitioners
Digital Transformation (DX) has revolutionized entire industries, propelled IT start-ups to
stratospheric stock market valuations, and is sustaining legions of consultants evangelizing …
stratospheric stock market valuations, and is sustaining legions of consultants evangelizing …
Roles of retailer tactics and customer-specific factors in shopper marketing: Substantive, methodological, and conceptual issues
This article highlights how much remains to be discovered and understood in retailing
research. The advent of new technologies and omnichannel retailing shift the retail …
research. The advent of new technologies and omnichannel retailing shift the retail …
Factors affecting customer analytics: Evidence from three retail cases
The abundance of customer behavioral data alters the design and application of customer
analytics systems and approaches. Segmentation is a common customer analytics practice …
analytics systems and approaches. Segmentation is a common customer analytics practice …
The impact of the COVID‐19 pandemic on grocery shopper behaviour: Analysis of shopper behaviour change using store transaction data
P Boyle, R Bond, J Martinez Carracedo… - Journal of Consumer …, 2022 - Wiley Online Library
The systemic shock of coronavirus (COVID‐19) and its impact on the global economy has
been unprecedented with grocery shopper behaviour changing dramatically through various …
been unprecedented with grocery shopper behaviour changing dramatically through various …
A business application of RTLS technology in Intelligent Retail Environment: Defining the shopper's preferred path and its segmentation
N Ferracuti, C Norscini, E Frontoni, P Gabellini… - Journal of Retailing and …, 2019 - Elsevier
Over the last few years, shopper behaviour analysis in the retail environment has become
an interesting topic both for managers who want to see the tangible impact of their trade …
an interesting topic both for managers who want to see the tangible impact of their trade …
The provenance of loyalty card data for urban and retail analytics
The deployment of loyalty card and other consumer data in geographic research brings
opportunities to explore and understand patterns of purchasing behaviour in unprecedented …
opportunities to explore and understand patterns of purchasing behaviour in unprecedented …
Loyalty programs as travel companions: Complementary service features across customer journey stages
L Steinhoff, MM Zondag - Journal of Business Research, 2021 - Elsevier
Traditionally, loyalty programs have rewarded members following their purchases. However,
current versions of these programs feature extended scopes of benefits, including …
current versions of these programs feature extended scopes of benefits, including …
The impact of a complement-based assortment organization on purchases
P Sarantopoulos, A Theotokis… - Journal of …, 2019 - journals.sagepub.com
This article examines whether and why organizing product categories according to the
consumption goal they serve (ie, complement-based assortment organization) may increase …
consumption goal they serve (ie, complement-based assortment organization) may increase …