Flash sale (FS) is a popular e-commerce marketing mode through which branders sell a
limited number of new products at discounted prices within a specified time ahead of the …

Corporate social responsibility (CSR) is critical. As a part of CSR, fashion companies have to
decide whether to be ethical or not during the product development process. Motivated by …

In this paper, we develop a distributionally robust optimization model for the design of rail
transit tactical planning strategies and disruption tolerance enhancement under downtime …

When customers lack information about a new product, they may experience regret after
making their purchase decisions. Thanks to anticipated regret, consumers are motivated to …

Sequential product innovation, where a new product is developed to replace an existing
product, creates several logistical challenges for innovating firms. This is because critical …

Huawei is an iconic brand in the Chinese smartphone industry and the importance of its
marketing strategy to the company in the internationalisation process cannot be overstated …