The emergence of too many new media in the information age has also brought about the
trouble of complicated information. Every day, people's eyes are exposed to at least …

This study extends our understanding of the influence of culture on advertising within the
novel context of online dating. People around the world have come to depend on online …

Purpose The purpose of this paper is to create a managerial framework for selecting the
most effective bank advertisement appeal for different financial services. Financial services …

Hall's theory of low-and high-context cultures is particularly applicable to marketing since it
emphasises communication style. Several researchers have proposed incomplete …

Since our country successfully launched the pilot program of RMB settlement for cross-
border trade in 2009, the internationalization of RMB has made rapid progress and achieved …

Исследование посвящено малоизученной проблеме структурирования образа
потребителя финансовых услуг в рекламном дискурсе. Рассмотрены факторы …

Kutatásunk célja a pénzügyi szolgáltatók hirdetéseiben megjelenő érvek vizsgálata, különös
tekintettel a COVID-19 járvány kitörése óta és az az előtt közvetlenül megjelent hirdetések …