Social media and entrepreneurship research: A literature review
AST Olanrewaju, MA Hossain, N Whiteside… - International journal of …, 2020 - Elsevier
The rise of social media has led to changes in how entrepreneurs carry out their day-to-day
activities. Studies on social media and entrepreneurship are relatively new and fragmented …
activities. Studies on social media and entrepreneurship are relatively new and fragmented …
[HTML][HTML] Social media discontinuation: A systematic literature review on drivers and inhibitors
Recent practical reports reveal that users leave social media. This behavior is named social
media discontinuation (SMD) and is attributed to stress, fatigue, and further negative effects …
media discontinuation (SMD) and is attributed to stress, fatigue, and further negative effects …
[HTML][HTML] Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention
LJ Cabeza-Ramírez, SM Sánchez-Cañizares… - … Forecasting and Social …, 2022 - Elsevier
The impact of the use of influencers in recommending certain products to the audience has
been highlighted in recent literature on social media marketing. However, this literature has …
been highlighted in recent literature on social media marketing. However, this literature has …
Impact of social media marketing on consumer's purchase intentions: the mediating role of customer trust
Successful marketing and promotion strategies achieve customer development, profitability,
and long-term company success. Present markets become more competitive through …
and long-term company success. Present markets become more competitive through …
Determinants of SME's social media marketing adoption: competitive industry as a moderator
G Ali Abbasi, NF Abdul Rahim, H Wu… - Sage …, 2022 - journals.sagepub.com
In light of the growing role of social media marketing in the success of businesses and its
low adoption rate among small and medium enterprises (SMEs), this study aims to identify …
low adoption rate among small and medium enterprises (SMEs), this study aims to identify …
Social media and entrepreneurship: exploring the impact of social media use of start-ups on their entrepreneurial orientation and opportunities
Purpose The aim of this paper is to investigate how social media use (SMU) affects the
entrepreneurial orientation (EO) and entrepreneurial opportunities (EOP) of start-ups …
entrepreneurial orientation (EO) and entrepreneurial opportunities (EOP) of start-ups …
The impact of social media on resource mobilisation in entrepreneurial firms
This paper examines the impact that social media has on the development of
entrepreneurial firms' new, and maintenance of existing, B2B relationships and networks …
entrepreneurial firms' new, and maintenance of existing, B2B relationships and networks …
Analyzing of user attitudes toward intention to use social media for learning
D Yuan, MK Rahman, MA Issa Gazi… - Sage …, 2021 - journals.sagepub.com
The study has aimed to investigate the factors affecting university students' attitude toward
intention to use social media for learning. This study embraced a cross-sectional approach …
intention to use social media for learning. This study embraced a cross-sectional approach …
A mediated–moderated model for social media adoption and small and medium‐sized enterprise performance in emerging countries
Social media adoption (SMA) can enable small and medium‐sized enterprises (SMEs) to
build strong relationships with customers at low cost, addressing the global challenge of …
build strong relationships with customers at low cost, addressing the global challenge of …
Social media use and business performance in SMEs: the mediating roles of relational social commerce capability and competitive advantage
Social media (SM) enables micro, small, and medium sized enterprises (SMEs) to improve
brand awareness and to engage their audience, which can lead to referrals, repeat …
brand awareness and to engage their audience, which can lead to referrals, repeat …