Although various critical elements, such as media publicity, word of mouth, legislation, and
environmental factors, are not under the control of a company, they play a significant role in …

Social media has been around for 20 years and has profoundly affected the dynamics of
interactions between companies and customers. Studies have increasingly focused on how …

Since the beginning of 2020, the world has been hit by the SARS‐CoV‐2 virus that causes
Covid‐19. To hamper its spread, policymakers of many countries have put in place strong …

Abstract Business-to-business (B2B) sales sector is among the business sectors severely
affected by the COVID-19 outbreak. It is critical to understand how to help the workforce in …

With the development and popularization of communication technology, massive amounts of
information have brought great challenges to how people receive and process information …

Purpose The effects of gendered views on employee voice are of great importance for
knowledge sharing within public universities. Yet, they are still neglected by current human …

Purpose The purpose of this paper is to close the gap between the theoretical nature of
existing contributions in customer engagement value (CEV) and its need to practically …

Purpose The purpose of this study is to extend and contribute to the evolving phenomenon
of social media usage by business-to-business (B2B) salespersons. It draws on the …

This note analyzes the usage intensity of digital advertising platforms by small and medium
enterprises (SMEs); it does so by integrating the technology readiness (TR) and unified …

Maintaining good relations and achieving mutual benefits among agribusiness actors is
essential in an agricultural business network. This study explores the concept of shared …