Managing servitization in product companies: the moderating role of service suppliers

NF Ayala, W Gerstlberger, AG Frank - International Journal of …, 2019 - emerald.com
Purpose The purpose of this paper is to study service innovation in product companies
(servitization) by considering the relationship (moderation) between product companies and …

Service customization in turbulent environments: Service business models and knowledge integration to create capability-based switching costs

AG Frank, GH de Souza Mendes, GB Benitez… - Industrial Marketing …, 2022 - Elsevier
Prior studies considered external conditions that trigger the adoption of servitization in
product firms, but little is known on the decision to provide standardized vs. customized …

Industry 4.0 for passenger railway companies: a maturity model proposal for technology management

MLC Franz, NF Ayala, AM Larranaga - Journal of Rail Transport Planning & …, 2024 - Elsevier
The railway sector is a relevant segment for the transportation of people and goods, and its
efficiency and sustainability are crucial for fostering economic development and minimizing …

Barriers for the digitalization of servitization

É Marcon, A Marcon, MA Le Dain, NF Ayala, AG Frank… - Procedia CIRP, 2019 - Elsevier
The use of digital technologies can increase firms' performance and competitiveness. In
product-service system context, digital technologies can improve both the innovation …

Digital servitization and competence development: A case-study research

C Cimini, F Adrodegari, T Paschou, A Rondini… - CIRP journal of …, 2021 - Elsevier
Exploiting new technologies, companies are increasingly improving their service offerings.
This paper aims at identifying the pathways that companies are undertaking in the digital …

[PDF][PDF] Datatization as the Next Frontier of Servitization-Understanding the Challenges for Transforming Organizations.

RM Schüritz, S Seebacher, G Satzger, L Schwarz - ICIS, 2017 - researchgate.net
Today, servitization has reached its saturation point as enterprises in almost every business
and continent pursued it as a differentiation strategy. Data analytics may offer the next …

A design-thinking perspective on capability development: The case of new product development for a service business model

A Beltagui - International Journal of Operations & Production …, 2018 - emerald.com
Purpose The purpose of this paper is to examine the interaction between new product
development (NPD) capabilities and business model innovation (BMI) by studying the …

Configuration of a smart meter for Brazilian customers

DC Fettermann, CGS Cavalcante, NF Ayala… - Energy Policy, 2020 - Elsevier
The incorporation of the Internet of Things (IoT) technologies enables products with new
features, thus turning them into “smart products.” One of the opportunities presented by the …

The contribution of IT-leveraging capability for collaborative product development with suppliers

NF Ayala, MA Le Dain, V Merminod, L Gzara… - The Journal of Strategic …, 2020 - Elsevier
This paper investigates how Information Technology (IT) leveraging capability supports
buyer-supplier collaboration in New Product Development (NPD). IT-leveraging capability is …