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Mobile advertising: A systematic literature review and future research agenda
The purpose of this research is to review the extant literature on mobile advertising
systematically and to carry out a comprehensive analysis of research in this emerging field …
systematically and to carry out a comprehensive analysis of research in this emerging field …
Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach
Tourism organizations use social media to promote their destinations and attract new
customers. However, there is a challenge in how tourism organizations can choose or create …
customers. However, there is a challenge in how tourism organizations can choose or create …
Customers' impulse buying in social commerce: The role of flow experience in personalized advertising
One of the advantages of using social commerce, especially Instagram, is the display of paid
advertisement that are in accordance with consumer preferences or also called …
advertisement that are in accordance with consumer preferences or also called …
[HTML][HTML] Online antecedents for young consumers' impulse buying behavior
Acting on a sudden urge to purchase something without a prior intention or plan to do so
and without considering its long-term effects is regarded as impulse buying behavior. The …
and without considering its long-term effects is regarded as impulse buying behavior. The …
How do interactive voice assistants build brands' loyalty?
Voice assistants have emerged as a new form of technology that can identify human speech
and respond accordingly via synthesized voices and this family of technologies has helped …
and respond accordingly via synthesized voices and this family of technologies has helped …
Privacy concerns in personalized advertising effectiveness on social media
LF Lina, A Setiyanto - Sriwijaya International Journal of Dynamic …, 2021 - sijdeb.unsri.ac.id
Social media is considered to be one of the greatest environments in which users interact
with each other. This is also used by marketers in promoting their products to target …
with each other. This is also used by marketers in promoting their products to target …
[HTML][HTML] Digital transformation of marketing strategies during a pandemic: Evidence from an emerging economy during COVID-19
G Dash, D Chakraborty - Sustainability, 2021 - mdpi.com
This study explores the relationship between digital marketing practices, customer
satisfaction, customer involvement, and purchase intention. The focus is on the life …
satisfaction, customer involvement, and purchase intention. The focus is on the life …
Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization
Thirty-five percent of US adults own a smartphone and more than seventy-three percent of
the population in South Korea owns a smartphone in the first quarter of 2013. The number of …
the population in South Korea owns a smartphone in the first quarter of 2013. The number of …
Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor
Location-based advertising is an entrepreneurial and innovative means for advertisers to
reach out through personalised messages sent directly to mobile phones using their …
reach out through personalised messages sent directly to mobile phones using their …
[HTML][HTML] Understanding smart education continuance intention in a delayed benefit context: An integration of sensory stimuli, UTAUT, and flow theory
B Gao - Acta Psychologica, 2023 - Elsevier
Smart education is a combination of AI and education, and its benefits are delayed. Existing
research lacks an understanding of smart education continuance intention in the context of …
research lacks an understanding of smart education continuance intention in the context of …